The Grit Blueprint
The Playbook for Building Unmistakable Brands in the Built World
You can be the best in your market and still get passed over by a competitor who simply shows up better and more consistently where their customers are looking.
The Grit Blueprint Podcast is where visibility, media, customer experience, and creative brand strategy turn trust into growth in the built world.
Hosted by Stefanie Couch, a lifelong building industry expert born and raised in the business, this show explores how companies in building materials, construction, manufacturing, and distribution position themselves to win before the first conversation even starts.
You’ll hear from executives, operators, and decision-makers who are rethinking how they show up in the market. You’ll also hear from Stefanie and the Grit Blueprint team as they share the systems, strategy, and content that make good brands impossible to ignore.
Every episode turns insight into action. Because in this space, great work alone isn’t enough. You have to be seen, be known, be chosen, and ultimately, become unmistakable.
Produced by Grit Media. Powered by Grit Blueprint.
The Grit Blueprint
Andrew Brown
Stefanie's guest this week is Andrew Brown.
Andrew is the CEO and co-founder of Toolfetch, an extensive online eCommerce platform specializing in tools, equipment, and safety supplies for the industrial and construction supply industries. Founded alongside his brother, Toolfetch has grown into one of the largest suppliers in the sector, boasting over 6,000 partnerships with top industry brands and a catalog of more than 2,000,000 products available for rapid shipment. Andrew is also a LinkedIn influencer in the trades and the host of the podcast "The Lost Art of Skilled Trades," where he shares insights and stories to further support and promote the skilled trades industry.
Andrew's commitment to the trades was profoundly influenced by his experiences on September 11th, 2001. At 23 years old, he witnessed the devastating attacks in New York City and felt compelled to help. Volunteering at ground zero, he was moved by the dedication of EMS workers, firefighters, and tradespeople. This experience inspired him to advocate for the trades and honor those who contribute tirelessly to their communities. Leaving his IT job, Andrew dedicated himself to building Toolfetch and promoting the skilled trades through the Skilled Trades Advisory Council Foundation (STAC), an organization he co-founded to raise awareness and create opportunities in essential professions such as electrical, plumbing, HVAC, and construction.
Watch the Video Version
Catch this episode of The Grit Blueprint Podcast on YouTube:
👉 Stefanie Couch on YouTube
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👉 What Is Grit Blueprint?
Grit Blueprint is a media and growth company for the building industry. We help ambitious businesses in the building materials and construction industries grow through visibility, storytelling media, and smart systems.
