The Grit Blueprint
The Playbook for Building Unmistakable Brands in the Built World
You can be the best in your market and still get passed over by a competitor who simply shows up better and more consistently where their customers are looking.
The Grit Blueprint Podcast is where visibility, media, customer experience, and creative brand strategy turn trust into growth in the built world.
Hosted by Stefanie Couch, a lifelong building industry expert born and raised in the business, this show explores how companies in building materials, construction, manufacturing, and distribution position themselves to win before the first conversation even starts.
You’ll hear from executives, operators, and decision-makers who are rethinking how they show up in the market. You’ll also hear from Stefanie and the Grit Blueprint team as they share the systems, strategy, and content that make good brands impossible to ignore.
Every episode turns insight into action. Because in this space, great work alone isn’t enough. You have to be seen, be known, be chosen, and ultimately, become unmistakable.
Produced by Grit Media. Powered by Grit Blueprint.
Episodes
Designing Efficient Yards And Door Shops For Speed, Safety, And Growth: Scott Morrison, Do it Best
Partnerships And Visibility Will Transform Our Industry: Lakisha Woods, CEO of National Glass Association
Stop Competing On Price, Value Is The Real Differentiator: Gary Davidson, Metal Sales
Build Loyalty Money Can’t Buy And Fix Your Talent Pipeline: Steve Tourek of Marvin
Build Loyalty Like a 76-Year Family Business: Chip Gentry, Chief Legal Officer at Quaker Windows
Turning Industry Wisdom Into The Next Generation’s Edge: Amber Little, Chief HR Officer at Nation's Best
Two Stores, Two Strategies, One Winning Culture: Jodie Brixey, General Manager of Calaveras Lumber & Sonora Lumber
Premium Pays, Here's Why: Future of Millwork Sales and E-Commerce with Terry Bailey, DW Distribution
From Policy To Performance: Building A Stronger Window And Door Industry with John Crosby
Family Mill To Specialty Powerhouse: Lessons In Leadership And Change with Kelley Scott
Why Ecommerce Matters More for Independents Than You Think: Allison Flatjord, Do it Best
Building a Modern Brand With Community and AI, with Fourth Generation Retailer Meg Walbridge, Taylor's Do it Center
Smarter Tools, Stronger Teams: AI, Tech & Grit in Sales | Lisa Cooley, VP of MDR Sales at Paradigm
Raise The Bar, Earn Trust, Build Legacy | Bob Taylor, President Emeritus at Do it Best Corp
Speed, Scale, And The Future Of Independent Hardware with Anthony Bogucki, CEO of Bogucki Enterprises
How TOOLBX Helps Dealers Get Paid Faster with Erik Borstein | Sponsored by Do it Best Group
The Power of Metrics, Drive & Team Culture in LBM Sales: Eric Knox | Sponsored by Do it Best Group
Building Materials Clash of The Titans | Todd Tomalak on Paradigm Industry Insiders
Tech, Service, And The Co-op Edge: Marianne Thompson | Sponsored by Do it Best Group
Niche, Trust, and the Independent Advantage: Russ Kathrein | Sponsored by Do it Best Group
The $100 Million Dollar View: How Faour Glass Reinvented Hurricane-Proof Glass
The Independent Spirit: Building Resilient Businesses in a Changing Market | Rick Schumacher, LBM Journal | Sponsored by Do it Best Group
Automate or Evaporate: Why the Door & Window Industry Can't Ignore AI Anymore | Paradigm Industry Insider's Podcast Launch
Loyal Fans, Lasting Success: Zamzow's Inc | Sponsored by Do it Best
Embracing AI in Small Business: Southern Tool Supply | Sponsored by Do it Best