
The Grit Blueprint
The Playbook for Building Unmistakable Brands in the Built World
You can be the best in your market and still get passed over by a competitor who simply shows up better and more consistently where their customers are looking.
The Grit Blueprint Podcast is where visibility, media, customer experience, and creative brand strategy turn trust into growth in the built world.
Hosted by Stefanie Couch, a lifelong building industry expert born and raised in the business, this show explores how companies in building materials, construction, manufacturing, and distribution position themselves to win before the first conversation even starts.
You’ll hear from executives, operators, and decision-makers who are rethinking how they show up in the market. You’ll also hear from Stefanie and the Grit Blueprint team as they share the systems, strategy, and content that make good brands impossible to ignore.
Every episode turns insight into action. Because in this space, great work alone isn’t enough. You have to be seen, be known, be chosen, and ultimately, become unmistakable.
Produced by Grit Media. Powered by Grit Blueprint.
Episodes
The Power of Metrics, Drive & Team Culture in LBM Sales: Eric Knox | Sponsored by Do it Best Group

Building Materials Clash of The Titans | Todd Tomalak on Paradigm Industry Insiders

Tech, Service, And The Co-op Edge: Marianne Thompson | Sponsored by Do it Best Group

Niche, Trust, and the Independent Advantage: Russ Kathrein | Sponsored by Do it Best Group

The $100 Million Dollar View: How Faour Glass Reinvented Hurricane-Proof Glass

The Independent Spirit: Building Resilient Businesses in a Changing Market | Rick Schumacher, LBM Journal | Sponsored by Do it Best Group

Automate or Evaporate: Why the Door & Window Industry Can't Ignore AI Anymore | Paradigm Industry Insider's Podcast Launch

Loyal Fans, Lasting Success: Zamzow's Inc | Sponsored by Do it Best

Embracing AI in Small Business: Southern Tool Supply | Sponsored by Do it Best

Beyond the Glass: Innovations and Hurricane-Proof Engineering with Jack Redden of ES Windows

Riding the Wave of Change: Flanagan's Paint and Supply

Adapting While Honoring Legacy: Meny's True Value | Sponsored by Do it Best

Mentorship, Technology, and Transitions: Newton's True Value | Sponsored by Do it Best

When Disaster Strikes: Randy's Hardware | Sponsored by Do it Best

Co-op Scaling Power: The Secret Weapon of 9,000 Independent Retailers | Sponsored by Do it Best

Building Better Brands Through Resilience: Lumber King | Sponsored by Do it Best

Pet-Friendly Hardware Stores & Big Business Lessons: Peter’s True Value | Sponsored by Do it Best

Reviving a Small-Town Hardware Store: 3 Sons Hardware | Sponsored by Do it Best Group

Competing as an Independent: Tri County Lumber Company | Sponsored by Do it Best Group

American-Made Products & Marketing Budgets, Randy's Hardware | Sponsored by Do it Best Group

Beyond Lumber: 100 Years of Family Business at Cofer Brothers with Katie Cofer Irvine

Secrets to Standing Out: Digital Beacon Award Winner, Pat Sullivan | Sponsored by Do it Best Group

Building Legacy: A Century of Lumber and Leadership with Chip Cofer of Cofer Brothers

The Future of Building Products: AI, Innovation, and Market Evolution with Nick Pesl

Unlocking Greatness When No One Believes In You With Jacob Emery
