The Grit Blueprint
The Playbook for Building Unmistakable Brands in the Built World.
You can be the best in your market and still get passed over by a competitor who simply shows up better and more consistently where their customers are looking.
The Grit Blueprint Podcast is where visibility, media, customer experience, and creative brand strategy turn trust into growth in the built world.
Hosted by Stefanie Couch, a lifelong building industry expert born and raised in the business, this show explores how companies in building materials, construction, manufacturing, and distribution position themselves to win before the first conversation even starts.
You’ll hear from executives, operators, and decision-makers who are rethinking how they show up in the market. You’ll also hear from Stefanie and the Grit Blueprint team as they share the systems, strategy, and content that make good brands impossible to ignore.
Every episode turns insight into action. Because in this space, great work alone isn’t enough. You have to be seen, be known, be chosen, and ultimately, become unmistakable.
Produced by Grit Media. Powered by Grit Blueprint.
The Grit Blueprint
Latest Episodes
The 101-Year-Old Company Behind Atlanta's Finest Luxury Homes | Lummus Supply Co
Most businesses die in 5 years. Lummus Supply Co just turned 101.In this episode of Behind The Build, I'm in Acworth, Georgia with CEO Will Lummus and his team to see how a fifth-generation building materials and millwork business suppl...
The Designer Behind Trilith and Serenbe Is Rethinking Modular Homes | Behind The Build
Lew Oliver helped design Trilith, Serenbe, and Vickery, some of the most sought-after walkable communities in Georgia. His next act might surprise you: modular homes.In this episode of Behind The Build, I'm in Clarkesville, Georgia near...
How to Install an Exterior Double Door (Full Outswing Door Installation Start to Finish)
Watch us install a brand new Plastpro Nova 90 fiberglass double door at Grit Studios, our in-person podcast studio, start to finish. Michael Tull of Tull Sales walks through the full process of replacing an old steel door with a new outswing do...
Renovating Our Studio And Trying To Stay Married: Behind The Scenes & Bloopers | Building Grit E2
I'm Stefanie Couch, and this is Building Grit, the behind the scenes story of how we're building Grit Blueprint into a category of one in the building industry.This episode is the most hands-on chapter yet. We're building our podcast st...
She Opened a Hardware Store in the Worst Neighborhood. Now It's Worth $55M | Gina Schaefer
When I first met Gina Schaefer, I knew she was one of the more interesting people in our industry, and this conversation proves exactly why. Gina is the founder of A Few Cool Hardware Stores, and she built a $55 million independent hardware sto...
