The Grit Blueprint
The Playbook for Building Unmistakable Brands in the Built World.
You can be the best in your market and still get passed over by a competitor who simply shows up better and more consistently where their customers are looking.
The Grit Blueprint Podcast is where visibility, media, customer experience, and creative brand strategy turn trust into growth in the built world.
Hosted by Stefanie Couch, a lifelong building industry expert born and raised in the business, this show explores how companies in building materials, construction, manufacturing, and distribution position themselves to win before the first conversation even starts.
You’ll hear from executives, operators, and decision-makers who are rethinking how they show up in the market. You’ll also hear from Stefanie and the Grit Blueprint team as they share the systems, strategy, and content that make good brands impossible to ignore.
Every episode turns insight into action. Because in this space, great work alone isn’t enough. You have to be seen, be known, be chosen, and ultimately, become unmistakable.
Produced by Grit Media. Powered by Grit Blueprint.
The Grit Blueprint
Latest Episodes
High Margin, Easy Install Wall Panels That Contractors Love | Joel Koops, Co-Founder of Trusscore
Drywall has owned the garage for decades. Joel Koops says Trusscore installs three to four times faster, and the installed cost lands close to finished, painted drywall.In this episode of the Grit Blueprint Podcast, I'm on the Do it Bes...
How We Transformed Ben's Office with Trusscore Wall&CeilingBoard and SlatWall | Building Grit E03
I found Trusscore on the show floor at IBS 2026. Now it's on the walls of Ben's office.This episode of Building Grit starts at the Trusscore booth at IBS 2026 with Joel Koops, Executive Vice President and Co-Founder of Trusscore. Joel s...
Sales Makes the Promise. Operations Keeps It. | Ron Herrin & Lee Allen, Tucker Door and Trim
Your sales team just made a promise.Now operations needs to deliver.In this episode of the Grit Blueprint Podcast, I’m in Clayton, Georgia, with Ron Herrin, VP of Sales, and Lee Allen, VP of Manufacturing & Procurement at Tu...
How Service Partners Helps Dealers Stock Smarter & Grow Sales | Featuring Chuck Lencheck
Do it Best and True Value members: Use code 'Pink Hat' for a one time 5% discount on your order from Service Partners, through October 31, 2026!Call or visit Service Partners website: https://www.service-partners.com/Today I'm j...
DON'T Blend In: How Bold Building Materials Marketing Wins You Business | Guest on Inside The Spec
My dad’s lumber yard spent two years supplying a 30,000 square foot custom home in Alpharetta. I have one photo to show for it.I joined Megan Kacvinsky of Point to Point and Vardhan Mehta of ACELAB as a guest on Inside The Spec to talk ...
